Quality
Classic elegance, refined details and the craftsmanship of fine watchmaking.
Heritage
Lucien Rochat’s heritage is a timeless story, built day by day and shaped by a constant dedication to watchmaking.
Over time, many things change, while others remain true to their essence. It is this continuity that transforms tradition into history and gives a brand its distinctive identity.
Iconic design, precision, attention to detail and timeless style have become defining elements of the Lucien Rochat heritage.
Stages of History
1700
Lucien Rochat’s great-great-grandfather found work in the workshop of an automaton maker, where he dedicated himself to designing the mechanisms that powered clocks. Upon the owner’s death, the workshop passed into his hands.
1800
The Rochat family keeps the workshop running, specializing in the construction of increasingly smaller and more complex mechanisms.
1900
The Rochats moved to the Vallée de Joux, between Lausanne and Neuchâtel, the most famous region in Switzerland for watchmaking. The family thus began to experiment with building handcrafted watch movements.
1925
Emil, Lucien’s grandfather, officially opens the Rochat workshop. Compliqué is born, the first mechanical chronograph to bear his name.
1982-1995
The brand consolidates its position as one of the most important names in the Swiss watchmaking tradition. The first luxury chronographs are born, small masterpieces of craftsmanship made of the most precious materials, with moon phase systems and a central calendar. The company invests in marketing and communications to reach a wider audience. The brand can count on excellent ambassadors such as Maldini, Gassman, Mastroianni, Lavazza, and Tognazzi, figures who perfectly embody Lucien Rochat’s motto: “Personality is not inherited through one’s name, but through one’s choices.”
2006-now
The brand is acquired by the Morellato Group. The relaunch strategy reinforces the brand’s original values: refinement, timelessness, and a revival of tradition. The new collection has a sober, clean, and simple style: decidedly contemporary characteristics. Lucien Rochat is today an icon of elegance and timeless style.
Contemporary historical iconic Lucien Rochat watches
Oignon Grande Complication
Vintage automatic chronograph with an original movement made in the 1940s. The movement is composed of 283 parts, all finished and assembled by hand. The case is made of 18-karat gold and the strap is made of natural crocodile leather.
Royal Air Force 42
Watch with automatic mechanical movement featuring three subdials, a complete calendar, and moon phases. Sapphire crystal, water resistant to 100 meters, featuring a genuine white or black mother-of-pearl dial, a double crocodile strap, and a gold buckle. The great success it achieved among opinion leaders has led Lucien Rochat to also create this model with an 18-karat gold case.
Noblesse
An automatic model almost on par with a jewel in class and refinement. Equipped with a mechanical movement of the highest quality and precision, it is also available in the “Perpetuelle” version with a calendar programmed until 2070. The case is made of 18-karat gold, and the strap is made of natural crocodile leather. The women’s version is available with an 18-karat gold bracelet.
Soleil
This model perhaps best demonstrates Lucien Rochat’s love for his creations. The case and caseback are hand-engraved, the dial is genuine mother-of-pearl, and the indexes are gold. The mechanical movement is the world’s thinnest. Sapphire crystal, a gold buckle, and a Babila’s leather strap complete this exclusive piece.
Rattrapant
Manual chronograph with two superimposed seconds hands: the first is the classic chronograph hand, while the second records a split time and can be stopped by pressing the button. This piece, produced in a limited series of 30 unique pieces, features an 18-karat gold case and a crocodile leather strap.
Current Lucien Rochat watch collections
Each one showcases a different facet of the Lucien Rochat name. Designed so that everyone can find their own design, a companion to guide them through time.
Iconic
The Iconic collection, the emblem of Lucien Rochat style. An impeccable collection, enriched with fascinating complications. Each watch is a style icon that complements every wardrobe.
Iconic watches, ready to mark your time. With their majestic, elegant style and attention to detail, they are a stylish choice that won’t go unnoticed.
Each watch in the Iconic collection is a true icon, timeless and brimming with charisma. Inspired by Lucien Rochat’s unmistakable design, they embody his most authentic style.
The kind of style that never goes out of style.
Montreux
The Montreux collection, the quintessence of Lucien Rochat classics A collection distinguished by its classic style and timeless design. Each watch is a statement piece that complements any wardrobe.
Unique watches, ready to tell your story. With their unmistakable style, a perfect blend of past and present, they are a stylish choice to wear on your wrist.
Each watch in the Montreux collection is elegant, refined, and timeless. Inspired by the most iconic models of the past, they bring style and character to your present.
Charme
The Charme collection, a feminine classic according to Lucien Rochat. A collection characterized by clean, rigorous lines, precious details, and a sophisticated design. Each watch represents a way to express your femininity.
Unique watches, ready to accompany you on your journey. With their authentic style and sophisticated design, they perfectly complement any wardrobe.
Each watch in the Charme collection by Lucien Rochat is elegant, graceful, and timeless. With their classic and refined design, they embody the femininity and harmony of Lucien Rochat for her. The kind of style that marks time.
Léman
The Léman collection, an emblem of Lucien Rochat’s casual elegance. A collection distinguished by its distinctive character and a distinctive style, as versatile as its design.
Unique watches, ready to make you live every second. With their sporty style and attention to detail, they perfectly complement every moment.
Each watch in the Lèman collection by Lucien Rochat is versatile, rich in style, and features distinctive details. With their timeless design, they embody the unmistakable soul of Lucien Rochat.
Madame
The Madame collection, the feminine sports watch by Lucien Rochat. A unique collection, with a bold character and impeccable design. Each watch expresses a unique way to express your personality.
Unique watches, ready to make you live every second. With their modern, elegant style and attention to detail, they add personality to every moment of the day.
Each watch in the Madame collection by Lucien Rochat is captivating, contemporary, and yet timeless. With their refined design, they embody the distinctive values and soul of Lucien Rochat for her. The kind of style that marks time.
Avenue
The Avenue Collection. A Touch of Refined Femininity. Precious details such as the diamonds on the bezel and the mother-of-pearl dial accentuate the elegant and versatile style of this timeless collection.
Watches for her that embody the most charming aspects of classic style without sacrificing a more modern touch that makes them perfect for any outfit. Cool and warmer tones meet to create precious contrasts, such as the one between diamonds and yellow and rose gold finishes.
Each model is protected by a resistant sapphire crystal, to best safeguard every moment of your time.
Garçon
The Garçon collection, Balancing vintage aesthetics and modern functionality. A collection that reinterprets the Lucien Rochat style with sophisticated details and haute horlogerie elements, such as anti-reflective sapphire crystal and water resistance to a depth of 10 meters.
Unique watches, ready to tell your story. With their unmistakable style, a perfect blend of past and present, they are a stylish choice to wear on your wrist.
Each watch in the Garçon collection is the result of the encounter between essential lines and cutting-edge technologies.
Mademoiselle
Minimalist elegance and hints of retro style. The Mademoiselle collection celebrates the value of every moment with its refined design, enhanced by elements such as the mother-of-pearl dial and diamond-cut indexes.
Unique watches, ready to tell your story. With their unmistakable style, a perfect blend of past and present, they are a stylish choice to wear on your wrist.
Retrò
A model that stands out for its classic style and refined design. The Lucien Rochat pocket watch with automatic movement is designed for watch enthusiasts and those who want to make their time even more valuable in a unique way.
A unique design that will make it instantly recognizable to future generations.
Heritage
The Heritage Collection. A collection inspired by prestigious designs from the Lucien Rochat archive, reimagined with a contemporary twist and the same timeless elegance.
A journey through time through marvelous stylistic details and elements of haute horlogerie to create watches for true enthusiasts.
Iconic Lady
The unique style of the Iconic collection in a feminine version. Precious materials, vibrant colors, and high-end elements to mark time impeccably.
Leather straps, refined bracelets, diamonds, and mother-of-pearl depict the hours, minutes, and seconds of a line that speaks through its style, its design, and its details.
Each watch in the Iconic Lady collection is designed to enhance a woman’s style and femininity with its fine materials and details characterised by timeless elegance.
Bienne
Men’s and women’s collection of watches with steel bracelets
Aurorae
The Aurorae collection celebrates today’s femininity. Slim lines, a contemporary spirit, elegance that stands out without words.
Watches that pay homage to all women. Timeless watches, where classic elegance meets modernity, transforming every detail into a style to wear every day.
Epoqu
Just Time Men’s Watch
Precieux
Just Time Watch for Women











